Blog

08.08 2023

Artificial Intelligence on the Internet – a Revolution or Just a Fuss?

A few months ago, during New Year's Eve summaries, some experts mentioned that 2022 was already the year of Artificial Intelligence in SEO, because the topic of AI appeared in most training podcasts and at almost every major conference. Publications considering the opportunities and threats posed by advanced machine learning technologies are therefore nothing new, but for the average internet user they are a source of concern

03.10 2021

Greater profitability, i.e. online stores in the era of pandemic

Even before the outbreak of the pandemic, the fastest changing industry on a global scale was e-commerce. The pandemic resulted in an additional acceleration of the transformation of the online market – online sales began to take over the functions of offline retail sales, and the range of products increased dramatically. Online stores gained new customers, as many people made their first online purchases during the pandemic, while others began to check whether certain things

05.03 2021

Time is money, or how long does it take to create a website

Every day, thousands of new websites are created all over the world, and thousands more are subject to optimization and modifications required by the realities of positioning. Of course, this is no secret to anyone - on the contrary, most publications related to marketing and technological progress touch on these issues to varying degrees. But because of the constant publicity, the situation causes entrepreneurs who do not yet have their place on the Internet

24.02 2021

How much does it cost to make a website, or a few words about business thinking

The standard of our times is to equip every type of activity – economic or social – with an appropriate business card. This is of course a website and, as in the case of a classic business card, it belongs to social convention. It fulfills the function of presentation, advertising, information, marketing and correspondence – and with such a versatile message, the most important issue is its readability, even in the case of original and creative projects. Yes

21.02 2021

How to create a website in accordance with SEO principles?

In today's world, more and more goods and services are sold online. It is on the Internet that we search for information or exchange opinions on various topics. We can therefore safely say that having a website is becoming not only a standard, but a necessity. It is therefore not surprising that more and more companies wanting to reach a wide range of potential

18.02 2021

Positioning, optimization, internet marketing – step by step

Communication between Clients and Internet Marketing Agencies is often full of misunderstandings and ambiguities. It happens that during an organizational meeting or consultation talks, some time must pass before the parties planning to cooperate come to the conclusion that they are talking about completely different things! Of course, this is no one's fault, and results from the fact that for a specialist in a given field, some issues

25.01 2021

Do social media affect Google positioning?

With the development of social media, high Google positions are no longer the only really significant source of traffic to a website. This raises the question of what we should focus our efforts on to be successful. How does it look in practice? The impact of social media on search engine position The answer to the question of what impact social media activities have on Google position does not exist. The reason is

14.01 2021

Creating web portals: what to pay attention to?

Investing in an internet portal is a serious decision. For this reason, it should be carefully considered. Each element of work on the portal can decide about the success or failure of the undertaking. It is definitely worth leaving the technical issues to professionals. With us, you will learn why. What are internet portals? Today's diversity of portals means that the same concept is used to describe: Information portals, Social portals, Thematic portals,

29.02 2020

Effective positioning of online stores

The success of any online store is influenced by many factors. These include, among others, careful selection of assortment, good technical execution of the website, promotion, professional customer service and positioning. Although some of these activities can be performed by the owner himself, it is worth leaving them to specialists. Positioning stores is one of them. It consists of complicated and time-consuming activities. What does it mean? Read our article and we will conduct

14.12 2019

Local SEO: The Key to Local Business Success

Local SEO is a huge opportunity for local businesses. If done well, it allows small businesses to effectively compete with large companies. With us, you will learn what local SEO is and why it is worth deciding on professional SEO activities focused on your business location. What is local SEO? The term local SEO refers to the implementation of activities focused on ensuring that a given website

10.12 2019

How long does it take to index in Google?

At General Informatics, we often hear our clients ask how long SEO takes. The primary issue, however, is indexing new sites and content in Google. How long does it take? Do we have any influence on it? What is indexing? The answer to the question of what indexing in Google is could be summed up in a few words. It is simply the process of adding a page to the search engine index. This

14.09 2019

Why is it worth investing in a professional logo?

Some novice entrepreneurs underestimate the importance of a logo to such an extent that they try to design it themselves. This is a mistake that can even affect the company's image and success. A logo should always be designed by a professional. Why? A good logo for websites Since no one likes to buy a pig in a poke, it is worth knowing what functions a logo has. A list of benefits of using a professional

29.03 2019

Word of mouth and whisper marketing

Word of mouth marketing At the moment, every company competes with each other and tries to capture customers to their side. That is why people started to invent new ways of earning money. We decide on various types of promotions, we are more and more creative and we are looking for new ideas for our earnings. One of the more interesting mechanisms is word of mouth marketing. What is it really? In this entry, it will be presented to you.

22.01 2019

How long does it take to position a website?

How long does SEO take? Every specialist in the field of strategic IT knows this question, asked in all possible configurations by clients from all industries, namely "how long will we wait for the effects". The situation is of course obvious, because we start acting for specific results and first of all one would like to answer that it depends on how big these effects are to be - the

19.01 2019

Is your website responsive?

Necessary or just practical? Responsive websites have many advantages and are significantly supported by Google. They are great in the world of SEO positioning. Having a mobile device these days is no surprise. We are increasingly focused on phone or tablet screens. We are slowly losing ourselves in the ruthless world of electronics, and the number of users using mobile devices is still growing

09.11 2018

One-Page Website

Is a one page website a good method? Internet users are bored if websites are not adapted to their devices. Incorrectly loading multimedia and content are off-putting. We expect websites to be easy and pleasant to use. Therefore, we should update our websites to make them more intuitive and readable. One page websites are starting to be used more and more often by investors as a website

04.10 2018

How much does positioning cost?

Are you sure that your agency is not spamming you? Are you wondering if the offer you recently found in your mailbox will be better because it looks cheaper? Do you know why the SEO agency wanted more for the same services that you get for pennies? How do you check the traffic on your website and how do you know that two phrases for a hundred zlotys

19.09 2018

Marketing Optimum, or What May Be a Mistake on a Website

The website is our business card on the Internet, which according to the rules of networking means an invitation to contact us again, and later to establish a beneficial acquaintance. It also means that it should convey the most important information in a simple and attractive way, guarantee good contact and encourage further actions, such as contacting a company representative or making a purchase. In many cases, it is

25.08 2018

Read this before you decide to have your own online store

How to promote an online store? There are many methods that will make our website start to climb to the heights of popularity. Some, however, require a lot of money, although this is not the rule. There are also free tactics. You will spend a little more time on them, but it will definitely pay off. Remember that you should take care of promotion before opening the store. You need to analyze all the possibilities

05.08 2018

What is an infographic? Present your offer in a visual form!

Many people try to convince users with words. But is this a sufficient form of communication? We want to interest our recipient, and to do this, we need a little more than the written word. We are visual creatures and our attention is mostly focused on images. It has been found that if visual content dominates the website, the popularity of the page can increase by as much as 47%. Understanding the text is much easier,

31.07 2018

Positioning in Google Maps – Are you really visible?

Most of us know Google Maps. It is an application compatible with both computers and phones. The program is often useful when traveling. What do you do when you don't know how to get to your family from another city? You go there and check the route. It seems like a much better perspective than pulling an old map out of the bottom of your car. In Google Maps, we have a view

20.07 2018

Why do we need website positioning?

Why do we need website positioning? What is the goal? Many people want to exist on the Internet, but some of them have no idea where to start. The first thing that an ordinary user or even a company should learn is positioning. It is common knowledge that the number of people using the Internet is growing. This is associated with greater competition, but also a chance for

25.06 2018

Encyclopedia of SEO - Glossary of SEO Terms

IP address - (Internet Protocol address) these addresses are used on the Internet and in local networks. This is a non-duplicated number of our device, written in the form of four octets in decimal form separated by dots. Forum administrator - this is a person responsible for the management and technical control of a given forum. Has the ability to add and delete posts, as well as block users who do not comply

30.05 2018

General information about GDPR in internet marketing

GDPR is the Personal Data Protection Reform, which also came into force in Poland on May 25, 2018. In fact, the Personal Data Protection Act has been in force for 20 years, but most marketers are not afraid of penalties and ignore these regulations. Official GDPR website GDPR also introduces a limitation on the scope and time of processing. This means that personal data can only be processed

19.02 2018

Running a business is a fascinating adventure that regularly increases your account balance.

In theory, the products offered do not have customers but fans, and brands do not find buyers but believers. However, every marketing specialist is perfectly aware that theories are constructed based on ideal standards, according to which running a business is a fascinating adventure that regularly increases the balance in the account. Also in theory, the marketer does not have to worry about the needs of the customer - the customer

10.04 2017

We came across memories from the Szczecin Tough Guys League (SLT3) – Report

How was it? It couldn't have been better. Everything was perfect - fans, emotions, great mood and sporting spirit. You probably don't understand what we're talking about yet. Well, let's explain, it's about the Third Edition of the Szczecin Tough Guys League organized by Jatubaht Szczecin Muay Thai. General Informatics as the company that makes the official website of the Szczecin Tough Guys League (slt.szczecin.pl) had the honor of being the official sponsor of the event.

13.02 2017

"Popek for Life" vs General Informatics – report

As the company creating the official website for the film "Popek za życia" we were invited to the premiere of the film at the Palace of Culture and Science in Warsaw. Below is a detailed report from the trip. For the vast majority of Poles, Wednesday, January 18th was not supposed to be anything special, but for about two hundred people it was an exceptional day. It had been known for some time that in the Warsaw Palace of Culture and Science

28.11 2016

Inspiration vs. Content – an Internally Coupled System

Perhaps you are planning content marketing activities or you want to create content for your website yourself. It will be worth using inspiration that will allow you to create the highest quality content - increase your visibility on the web with interesting and effective forms. We often decide to create content for our website ourselves, in such a case it is worth knowing where to get inspiration. Content can be

17.11 2016

Content Marketing – effective traffic and customer acquisition

Many marketers struggle with the dilemma of whether to focus on acquiring traffic or perhaps on acquiring links. To reconcile the two, you should base your activities on Content Marketing – this is how you build brand awareness by acquiring quality traffic to your site and at the same time gain links. Contrary to appearances, it is not difficult, you just need to change your point of view on promotion.

03.10 2016

North Korea has 28 websites!

North Korea is one of the most isolated and censored countries in the world. However, the Internet does operate there, although it has little in common with what we have in Poland, for example, and in addition it does not allow its citizens to use external resources. According to the NYT, only a few people in Korea have access to the "real Internet." For 16 years, citizens

21.09 2016

Who should run your Facebook?

Hosting company, freelancer, interactive agency related to social media and website creation, or maybe just one of the employees? We consider the pros and cons of outsourcing fanpage management to external companies. We know from experience that while good intentions are very important, (effective) management of a Facebook business account requires more than adding a photo or entry every now and then. Entrusting the service to specialists is

03.09 2016

How to grow your business with a well-thought-out website?

We will describe the main details that determine how a website is created. We cannot rely only on a valuable idea or attractive graphic design, and a momentary passion for acquiring new materials is not enough. To create a good website that attracts a large number of customers and that will become the company's identifier, we need, above all, a well-defined plan, constant activity, as well as patience and effort. A good idea is a good website

16.08 2016

How to promote your local business with Pokemon GO?

How to make your own business famous with Pokemon GO? What is Poke-Marketing? Recently, we often hear about the game Pokemon GO. But how can you use the growing popularity of the application to attract customers to a store or restaurant? How does poke-marketing work? Pokemon GO is an application created based on the Ingress project by Nianic Projeckt. The target audience of the game was to be people from the so-called Generation Y, Millennials. …

13.08 2016

Why do we suggest WordPress?

The first version of WordPress was created in 2003, and even its creators probably did not expect that it would become so advanced in the future. More than twenty percent of modern websites are based on this management system, and we should not be surprised that it is so popular when it is used by well-known brands such as Vouge, Bata, Renault, and Toyota. Currently, WordPress is not only a platform for managing

18.04 2016

When is your website effective?

Have you ever wondered how many websites you used and which ones you closed after a short while? How many websites were easy to use, in how many cases did you manage to get the data you were interested in? Why is it so bad? There are many reasons, but we believe that the biggest difficulty is the mistake that creators make at the very beginning of building the website, which is mainly about strategies …

18.04 2016

Six Golden Rules for Creating a Website

What is a good website design? Six golden rules. When creating websites, investing time and money in them, we should focus on a good design. Preparing a weak design costs companies much more than a one-time investment that translates into the success of the entire project. That is why we have collected eight basic recommendations for this purpose. Following them is the key to successfully creating websites that will …

18.04 2016

The goal is profit, i.e. positions in Google 1-3

At the beginning, it would be necessary to explain first of all what SEO really is. SEO (Search engine optimization) is optimization for Internet search engines, in simpler language it is actions that make a given website occupy the highest possible position in various search engines when the searcher enters selected key phrases or words. That is, entering e.g. websites szczecin, so that our website is found