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Do you want to increase the visibility of your brand or services abroad? Our offer of website positioning for Germany will help you effectively reach new customers! You do not know the specifics of the market? We will check it for you. We will select the best keywords and prepare your website for effective positioning.
German users value detailed, well-developed content and the credibility of information. Pages must be transparent and provide comprehensive information, which is key to gaining the trust of German recipients.
On the German market, the cost of acquiring valuable backlinks is much higher than in Poland, which requires greater financial outlays for effective link building.
In Germany, SEO competition involves not only local companies but also international ones, which requires more advanced strategies and precise keyword selection to stand out in search results.
Germany is a key trading partner for Poland, accounting for 30% of all Polish exports. Positioning in this market is a huge opportunity for international development.
More than 50% of the German population regularly shops online, making this e-commerce market extremely attractive. Online visibility is key to success here.
Google dominates Germany, with a 94% share of the search engine market. Effective positioning in this search engine is the foundation of any SEO strategy in the country.
Positioning in German Google is a process that requires both time and significant investment. To avoid risk and check whether the selected phrases bring income, we recommend first conducting a test Google Ads campaign . After selecting keywords, your ad will be displayed at the top of Google results, and payment will be made on a CPC (cost-per-click) basis, i.e. for each click and entry to your website.
This will allow you to quickly start acquiring customers during the SEO process, which will allow you to gradually build visibility on Google.de while generating sales from the very beginning. This strategy allows you to effectively manage your budget and minimize risk before taking long-term SEO actions.
We run Google Ads campaigns on the German market comprehensively, adapting them to the specifics of local users. Thanks to careful analysis and precise selection of keywords, your ads will be displayed at the right time and place, reaching the most valuable target groups. We make sure that your advertising campaigns achieve maximum effectiveness - from text ads, through graphic ads, to video in the Google network. Our experience on the German market allows us not only to increase the visibility of your company, but also significantly improve conversion rates, which directly translates into increased sales and brand recognition.
According to statistics, there are currently around 110 million smartphones in use in Germany, which means that every third German internet user has two phones. The average German user spends around 4.5 hours a day on the internet, and trends indicate that surfing the web using mobile devices is becoming increasingly popular. The ratio of phone to computer use is around 2:1, which means that users reach for smartphones much more often than computers. Therefore, effective SEO in Germany must include optimization for both mobile devices and computers.
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The first step in effective positioning for the German market is to conduct a detailed technical audit of your website. We check whether your website is adapted to the specific requirements of the German market and Google algorithms. Technical optimization includes page loading speed, mobile (key for users in Germany, where smartphones dominate) and compliance with GDPR regulations. It is also important to check the correctness of the internal link structure, which allows Google to better index your website and increases its visibility in search results on the German market.
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In the next stage, we focus on analyzing the German market and selecting the right keywords. Positioning websites in Germany requires a thorough study of what phrases dominate in German search results and what strategies local competitors use. We prepare a list of keywords that take into account the specifics of the German language and local preferences. Translations for the German market must be precise, taking into account idioms and search habits, so that the website can effectively compete with local companies.
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Creating content that aligns with your German positioning strategy is key to success. It is important that all text on your site is both SEO-optimized and tailored to the specific needs of German users. Content optimization includes translations into German that are natural and take into account local language customs, which increases trust and credibility. Valuable substantive content such as blog articles, product descriptions or guides should answer specific questions and needs of users in Germany, which increases their engagement and increases the visibility of the site.
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The final step in effectively positioning websites for the German market is to acquire high-quality backlinks and systematically expand substantive content. Backlinks from German, authoritative sources, such as local industry portals, blogs or media, are crucial to increasing the credibility of the website in the eyes of German Google algorithms. At the same time, expanding content optimized for positioning in Germany allows for a continuous increase in organic traffic. New articles, content updates and extensions of existing texts help to keep the website in high positions in search results.
The cost of SEO optimization in Germany is comparable to what we offer in Poland. The key difference to note is the need to hire a professional translator . Germans are very sensitive to the quality of language, and any inaccuracy can damage the brand's image. Therefore, translations must be precise and take into account cultural nuances.
The biggest cost in positioning on the German market, however, is acquiring high-quality external links from German sources . It is worth emphasizing that Germany pays great attention to the reputation of the sites from which the links come, which makes this process more time-consuming and expensive than in many other countries.
For this reason, while the technical optimization itself may be similar to Polish standards, the costs associated with building a strong link profile mean that SEO in Germany starts at 800 euros per month and can increase depending on the specifics of the project and the competition in the industry.
The first effects of positioning in German Google can be visible after a month, but most often these are results resulting from website optimization and content changes. Initial improvements do not always translate directly into increased sales, and full and stable results may require up to 2 years of work. This time depends on the competitiveness of the industry, the technical condition of the website, the number of optimized keywords and the budget allocated for SEO activities. The larger the budget and the more intensive the activities, the sooner you can expect significant results.
However, the German market is extremely competitive, as many international companies want to establish themselves there due to the stable and strong German economy. This further increases the challenges of SEO in Germany , making regular and long-term SEO activities crucial to achieving and maintaining high positions in search results.
We recommend purchasing a German .de or European .eu domain and launching a dedicated service in German there. This will make your site better received by German users and Google algorithms, which will increase your chances of higher positions in Google.de search results. Having a local domain makes the site more credible and better adapted to the specifics of the German market, which is crucial for effective positioning and increasing traffic from Germany.
To start positioning your website in German Google , contact us and send us your website address for a free initial audit. Then we will arrange a strategic conversation, during which we will assess the costs of the activities and check whether they fit into your budget. We work transparently and always advise the best solutions. Sometimes we refuse to cooperate if we see that the SEO strategy will not be effective enough with the available resources and too strong competition. In some cases, a better solution may be, for example, a Google Ads campaign or social media marketing, depending on the specifics of the industry.
