Do you have questions? Let's get in touch!
+48 697 818 646
Want to increase the visibility of your brand or services in Switzerland? Our SEO offer for the Swiss market will help you effectively reach new customers!
Not familiar with the specifics of the market?
Switzerland has four official languages (German, French, Italian and Romansh), which requires content creation and SEO strategies tailored to the different language regions, while in Poland SEO focuses on a single language.
The Swiss are known for preferring local, trusted brands. Positioning in Switzerland therefore requires a greater emphasis on building credibility and authority at the local level, compared to the Polish market, where competition is also strong, but less focused on local suppliers.
The Swiss market is more competitive and more expensive when it comes to acquiring backlinks and SEO activities. The prices for SEO services and Google Ads are higher than in Poland, which means that investments have to be higher to achieve visibility on the Swiss market.
Switzerland is a country with one of the highest standards of living in the world and a stable economy, which attracts business from all over Europe.
The most popular search engine is Google – in March 2022 it handled 90.6% of internet traffic. Next places are occupied by Bing ( 5.42% ) and DuckDuckGo ( 1.51% ). In further positions are Ecosia and Startpage.
Among browsers, the most popular is Google Chrome with a 43.24% share, followed by Safari (28.57%) , Microsoft Edge (14.49%) and Firefox (7.77%) . Smaller shares are held by Samsung Internet and Opera.
What does this data mean? Positioning for the Swiss market must be in line with Google.ch algorithms, because Google dominates the internet space in Switzerland.
In 2021, the turnover of the e-commerce market in Switzerland amounted to almost USD 14 billion. Forecasts indicate that the e-commerce growth rate will be 5% per year for the next four years, which confirms how dynamically this sector is developing. This is a great opportunity to consider positioning websites in Switzerland to effectively reach local users and use this potential.
Every minute, around 178 online orders are processed in Switzerland, generating a turnover of 20,000 Swiss francs. This shows how active Swiss consumers are and how important e-commerce is as a sales channel. Therefore, SEO in Switzerland becomes an indispensable tool to increase the visibility of your website and attract users from Google.ch
The Swiss e-commerce market is strongly linked to foreign markets, and many local consumers regularly buy from international suppliers. This is a big opportunity for companies that want to offer their products in Switzerland. Effective SEO in Switzerland allows you to stand out from international competition and reach consumers using the Google.ch search engine.
1
The first step in successfully positioning your site for the Swiss market is to conduct a detailed technical audit of your site. We check whether your site is adapted to the specific requirements of the Swiss market and Google algorithms. Technical optimization includes fast page loading, responsiveness (especially important in Switzerland, where users use both computers and mobile devices) and compliance with local data protection regulations. It is also important that the internal link structure is optimized, which allows Google to better index your site and increases its visibility in Google search results.ch
2
The next step is to analyze the Swiss market and choose the right keywords. Positioning websites in Switzerland requires a thorough study of what phrases dominate local search results and what strategies are used by competing companies. We prepare a list of keywords, taking into account the language specifics (German, French, Italian) and local user preferences. Translations for the Swiss market must be precise, taking into account local dialects and idioms, which increases the competitiveness of the website in search results.
3
Content that is aligned with your SEO strategy in Switzerland is key to success. All texts on your site should not only be SEO-optimized, but also tailored to the specific needs of Swiss users. Content optimization includes natural translations into the various languages spoken in Switzerland (German, French, Italian), which builds trust and increases the credibility of your site. Valuable content, such as articles, product descriptions, and guides, should answer the questions and needs of local users, which increases engagement and visibility in search results.
4
The final step in effective positioning of websites on the Swiss market is acquiring high-quality backlinks and systematically expanding substantive content. Backlinks from authoritative, Swiss sources, such as local portals, blogs or media, are crucial for building the credibility of the website in the eyes of Google Switzerland algorithms. Regularly updating and expanding content optimized for SEO in Switzerland allows for a constant increase in organic traffic and maintaining high positions in search results.
To ensure your site is successful on the Swiss market, we will prepare a comprehensive SEO strategy in Switzerland , including keyword analysis, technical optimization of the site, effective link building and creation of valuable content. We will take care of fast loading of the site, its responsiveness and compliance with regulations, and we will also acquire valuable backlinks from Swiss sources. Thanks to this, your site will gain high visibility in Google.ch results and attract new customers.
Keyword analysis is the process of selecting the right keywords for a given website. Keywords are important because they affect the position of the website in search results.
To choose the right keywords, it is worth conducting a competition analysis, understanding the needs and preferences of users, and taking into account the specifics of the Swiss market. Remember that Switzerland has three official languages, so it is worth optimizing the page for keywords in each of them.
Technical optimization of a website is another key element of effective SEO. It affects the speed of loading the website, accessibility for search engine robots and the overall quality of the website's use.
Important technical factors include responsiveness, URL structure, meta tag optimization, and proper use of headings. Good technical optimization of a site contributes to better visibility in search results and increases the chances of acquiring new users.
Link building is the process of acquiring links to your site from other websites. It is an important element of SEO, because high-quality links affect the authority of the site in the eyes of search engines.
It is worth paying attention to link-related factors such as the number of links, the quality of the link sources, and their diversity.
Link analysis allows you to assess the current situation and plan further link building activities.
Content quality is another important element of effective SEO. Valuable content attracts users, increases time spent on the page and encourages further exploration of the site.
In the content creation process, it is worth focusing on analyzing the competition's content , providing valuable information and using content marketing techniques.
Remember that the content should be tailored to the needs and preferences of users on the Swiss market, and also take into account the language specifics of this country.
As an SEO agency, we offer comprehensive services that aim to increase the visibility of your website in search results on the Swiss market. Our activities include:
Thanks to our actions, you will effectively increase traffic on your website and improve your position in Google.ch search results, which will translate into increased sales and brand visibility.
If your company wants to gain customers in Switzerland , it is not enough to just optimize the website from a technical perspective and adapt the content to local preferences. A key element of effective positioning is link building , i.e. building strong, valuable links from local services and portals.
The most important thing is the quality of links – links from credible industry and news sites, not their quantity. Swiss users value natural search results and often shop online spontaneously. Linkbuilding allows you to influence their behavior in a predictable way, directing them to your site from trusted sources, such as local sites, industry blogs, or topic forums.
Link building itself is the key to achieving a high position in search results. Links should come from a variety of sources – sponsored articles, industry websites, forums or local online press. The value of these links is measured by tools such as Ahrefs, which assess domain rating , or the strength of the backlink profile. The better the sources, the greater the chance of strengthening your brand in the eyes of Google algorithms, which translates into a higher position in search results.
Linkbuilding is not only about attracting customers, but also building trust in Google algorithms, which is essential for achieving a good position in search results and success on the Swiss market. At General Informatics, we use a network of partners who provide high-quality links, which strengthens the positioning of your website. What makes us stand out? After the end of cooperation, we do not remove acquired links - thanks to this, your position on the web remains stable for longer.
With us you can count on long-lasting effects and a strong position on the Swiss market!
In positioning on the Swiss market, not only technical optimization is key, but also content marketing . Even with great code and fast loading, the content must attract attention and meet the needs of local users.
Google.ch algorithms can recognize valuable content by analyzing how much time a user spends on a page. The longer and more often users return, the better the page is rated. Additionally, the algorithms take into account the appropriate use of keywords, but in moderation - too much can be harmful.
At General Informatics, we create SEO content tailored to Swiss users. We work with professional translators who know the local language customs – different from those in Germany. This ensures that the content is not only correctly translated, but also natural for users from different regions of Switzerland.
High-quality content not only supports positioning in Switzerland , but also builds a positive brand image. Unique articles, blogs and guides attract attention, increasing trust and engagement of potential customers.
For positioning in Switzerland, we use tools that support the official languages in Switzerland, which is essential in the optimization process. These include:
Absolutely! Google My Business in Switzerland is a key tool for companies that want to increase their visibility, support SEO in Switzerland and attract local customers. Here's why it's worth using:
We price each cooperation individually , adjusting the strategy to the specifics of your company and market. The price of regional positioning in Switzerland starts from 490 CHF per month , and the final amount depends on the scope of activities and the competitiveness of the industry. Thanks to this, we can offer solutions perfectly tailored to your needs and budget, ensuring effective results in the long term.
The first effects of positioning websites in Switzerland can be visible after a month, but most often they result from the optimization of the website and content. Full and stable results may require up to 2 years of work. This time depends on the competitiveness of the industry, the technical condition of the website, the number of keywords and the SEO budget. The larger the budget and the more intensive the activities, the faster the effects.
The time to results also depends on whether the SEO is for local towns or entire cantons . SEO on a larger scale, covering cantons, may require more work due to the broader competition.
The Swiss market is competitive, with many international companies seeking to establish themselves in this stable market, making regular and long-term SEO efforts crucial to achieving and maintaining high positions in Google.ch results.
We recommend purchasing a Swiss .ch domain and launching a dedicated service there in the official languages of Switzerland. Thanks to this, your website will be better received by Swiss users and Google algorithms, which will increase the chances of higher positions in Google.ch search results. Having a local domain makes the website more credible and better adapted to the specifics of the Swiss market, which is crucial for effective positioning and increasing traffic from Switzerland. The availability of the .ch domain can be checked on the official nic.ch website.
To start positioning your website in Swiss Google , contact us and send us your website address for a free initial audit. Then we will arrange a strategic conversation, during which we will assess the costs of the activities and check if they fit into your budget. We work transparently and always advise on the best solutions. Sometimes we refuse to cooperate if we see that the SEO strategy will not be effective enough with the available resources and too strong competition in a given canton. It all depends on the specifics of the canton where you want to position your website, as different regions of Switzerland have different requirements and competitiveness. In some cases, a Google Ads or social media marketing campaign may be a better solution, depending on the specifics of the industry and region.
