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Agrotrade.

Agrotrade implementation mockup

The simplicity of the message works best in industries where the methods of trading goods are obvious to both the entrepreneur and his contractors. A good example is the website designed as a showcase for the Agrotrade brand operating in agribusiness. What is obvious in its activity? For example, that the services of purchasing, selling, storing and transporting grains apply exclusively to high-quality products. Grain producers, and especially those who grant their contractors exclusive rights to distribution, know very well that cooperation with a grain trading agency is governed by specific rules.

This situation applies to virtually all areas related to narrow specializations. By offering the creation and positioning of websites, we learn something new about the relationship between the economy, economics and marketing every day. For this reason, cooperation with our agency allows us to look at our own business from a slightly different perspective thanks to our comprehensive experience. Returning to the website presented here, in its design, it is worth noting the mention of concern for Polish agriculture, corresponding to the information on the main page stating that Agrotrade is a Polish company with Polish capital. Another incentive for cooperation is information about adapting the offer to the needs of customers, about ensuring individual contract conditions, about quick receipt of goods and short payment terms realized even up to three days after receiving the invoice. In the presence of such information, there is no need to add more, frequent on websites representing other industries, such as assurances of professionalism, enumeration of certificates held and training completed by company specialists, or specification of manufacturer brands standing behind the machinery park or production lines. Companies with narrow specializations do not have to provide information that is obvious to them and their customers. This can be described as a marketing technique of indicating the quality of services without literally writing about quality, which can be very effective.