Gynecologist Rajewska.

A specialist activity is a specialist website, but "specialist" does not have to mean "boring". Since the time spent by an average user on a given website is a ranking factor for search engines and their algorithms, the design of specialist websites is subject to specific rules. An example of this would be websites where instead of content, one of the tabs has an image with the words "page under construction". The user will quickly back out of it, but a short stay recorded by the algorithm regulating network traffic will be the reason for considering the website uninteresting. For this reason, the website creation and positioning agency must make every effort to ensure that a website with specific but highly profiled content is able to retain even an Internet user who is not interested in its offer. An example of such a composition is the website of Aleksandra Rajewska, an obstetrician-gynecologist.

While a pizzeria or boutique website will interest most people who stumble upon it by accident, in the case of a gynecological office, the time spent by a random Internet user may affect the website's position in search results. Secondly, visual treatments that secure the website's visibility must work harmoniously with its actual goals, i.e. directing the message to a specific group of recipients. How to reconcile these two issues? In this project, we focused on a palette of cool colors, but with a calming effect. The second stimulus prepared with the user in mind is the slogan "Mission based on trust". Apart from visual people and people who are overly sensitive to observation, such as ornithologists, the combination of colors with a good marketing sign gives a few precious seconds before the Internet user realizes where they have landed. In addition, the website is easy to navigate and has an intuitive layout. Thanks to this, it is both SEO-friendly and easy to read, and thus confirms that specialist websites do not have to be boring.