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JAGAbaby.

JAGAbaby implementation mockup

One of the few things that accompany us throughout our lives is clothing. For this reason, every person wants it to be comfortable, beautiful and express their personality. Designers are aware of this. Miuccia Prada even said that she does not believe people who say that clothing is not important.

The owners of the family business JAGAbaby also know this and trusted General Informatics to create their second website with us (the first was " Mamowymi Oczymi ", Agnieszka Kowalewska's parenting and lifestyle blog). Designing clothes was a natural consequence of writing about family life. Designing the store is a result of fruitful cooperation on the blog.

Taking on the JAGAbaby brand involved different challenges than before. Agnieszka and her family wanted a store that was not only functional, but also beautiful. It had to match the style of the family, as well as the blog that started it all. Together we managed to create a warm place that, like the whole family, spreads smiles. Amelka and Borys, young models, cheerfully present high-quality clothes with inscriptions familiar to previous readers of Agnieszka's blog.

"Bułki i Cola" and "Jestem brudaskiem" probably suit every child (even an adult). From the very beginning, the store's offer included bodysuits for the youngest, trousers and T-shirts for children and adults. The entire collection was created based on the experiences of parents, thus responding to the needs of other mothers and fathers. In addition to their beautiful appearance, the clothes impress with their quality. Agnieszka herself emphasizes that clothing and its selection are important elements of a child's development. They allow them to express their identity, mark their mood and individuality. The brand, as its creators say, was created in a sense "by children and for children". It was their taste and sayings that became the basis for subsequent clothes, proudly presented on the website we built.