Comprehensive projects of any caliber – from planning and programming to optimization to maximize traffic and conversions. We create web portals of various types, tailored to the individual needs of your business:
An internet portal is not just a website – it is a business idea and a powerful commercial tool that can bring real profits and support the implementation of your business plans. Unlike standard websites, a portal offers advanced features, services and information that can be tailored to the specifics of your business. Thanks to this, it becomes a place for interaction with customers, generating revenue and building a valuable user base. An internet portal is a tool that allows you to effectively earn and develop your online business.
We create portals from scratch, perfectly tailored to your industry and user needs, providing full functionality and an attractive appearance. If your current website is attracting more and more visitors, we will help you transform it into an advanced portal that will support the further development of your business.
Our experience covers every stage – from design and construction, through management, to optimization for traffic and conversions. With us, you will increase user engagement and achieve your business goals. Whether you need a sales, industry or information platform, we will help you create a portal that will be the foundation of your online success.
We design each portal with optimal performance and maximum user satisfaction in mind. We use modern technologies that ensure smooth operation, as well as full integration with CRM systems, analytical tools and marketing solutions that support the development of your business.
The first step is to thoroughly understand your needs as the future owner and administrator of the portal. Your business strategy and plans for impact on users will be key to our design and technology solutions. Thanks to our experience in network traffic and IT solutions, you can count on reliable support in verifying business assumptions.
2
User Strategy Structure
Our priority is to plan how the user will navigate the portal. We design user paths (userflow) and mockups of the main subpages, which can later be expanded with additional elements, such as user profiles, thematic groups, chats, photo galleries and many others.
3
Visualization and graphic design
We create a visual concept of the portal based on your suggestions, while ensuring compliance with the principles of digital accessibility (WCAG), which makes our project friendly also for people with disabilities. Regardless of whether your portal will be service-oriented, informational, advertising or social, we take care of aesthetics, functionality and increased conversion.
4
Coding and building the portal
We select the best technological solutions, taking into account both your needs and the needs of future users. We make sure that the portal is fully responsive, works equally well on a smartphone, as on a computer or tablet. The key to us is the quality of use (UX), i.e. the comfort and speed of the portal in every situation.
5
SEO Optimization
Good information architecture on the website not only improves the user experience, but also affects the effectiveness of positioning (SEO). The visibility of the portal in search results translates into greater profits from advertising and conversions. SEO is a process, which is why we offer a strategy that includes professional link building, content creation and code optimization.
6
Portal management and administration
The portal's administration panel is intuitive and easy to use, allowing for efficient site management, content moderation and control of user actions. We guarantee that you will have full control over the portal, and its use will be simple and effective.
Our cooperation does not end with the launch of the portal and its indexing in Google. We offer ongoing support, which includes periodic optimizations based on data collected from users and help in managing administrative functions.
Transparent technical tests
We care about full transparency of our actions, so after each implementation or optimization you will receive a detailed technical report. We test the performance and optimization level of the portal using tools such as Semrush, Ahrefs and Google Page Speed to make sure it works flawlessly.
Perfect choice of technology
With over 20 years of experience in working with various technologies, we provide ideal hardware and software solutions that are fully tailored to the specifics of the portal, its functionality and your expectations.
Security at the highest level
We are aware of threats on the web and can effectively prevent them. We implement appropriate security, verifications and protection mechanisms that protect your portal from attacks, data theft and malware.
Integration with external systems
If you need integration with external modules, we ensure that our portal structure will be ready to work with other systems, ensuring full functionality and ease of use.
Individual approach and scalability
We adapt each portal to the specific needs of your business. Our solutions are scalable, which allows the portal to develop with growing requirements and the number of users, providing full support at every stage.
AVES OBSERWACJE is an ornithological portal created as part of the project "Getting to know the birds of Poland and the principles of biodiversity", coordinated by the Laudato Si Ecological Foundation. The portal supports them in learning to recognize birds, enabling the recording and analysis of observations and communication between participants and animators.
As part of the project, we performed:
Creation of an interactive portal for recording and monitoring ornithological observations,
CRM system for managing users and participant activity,
Tools for processing and visualizing data in the form of charts, tables and maps,
Communication module enabling contact between participants and animators,
Results reporting and project summaries system.
The project is co-financed by the National Fund for Environmental Protection and Water Management.
Atrium Real Estate Portal
As part of the Atrium Skup Nieruchomości project, General Informatics carried out a comprehensive implementation that allowed the company to achieve the first positions in Google for phrases related to real estate purchase in 200 locations in Poland. Our activities included:
Creation of a modern, responsive web portal for Atrium, which was optimized for UX and SEO, ensuring excellent visibility in search engines.
Full scope of 360 marketing , which supported the company in the field of Google Ads advertising, remarketing campaigns and social media, which increased brand recognition and the number of quote requests.
Implementation of an advanced CRM system that automates customer service processes, facilitates offer management and ensures full control over sales processes in the company.
Thanks to our work, Atrium Skup Nieruchomości has gained a dominant position in the industry, gaining not only visibility but also operational efficiency thanks to process automation.
Educational platform 100 days to the final exam
We had the pleasure of creating a comprehensive educational platform 100 days to the Matura exam , financed by the European Union. The project included:
Development of a modern visual identification
Creating an advanced educational platform tailored to the needs of students
CRM system with the ability to organize online webinars
Matura exam preparation course modules
Online classes in English, Polish, German and Math
The platform is an ideal remote learning tool that saves time and money on tutoring, offering students access to high-quality education in a convenient way, without having to leave home.
Tourist portal for the Canary Islands
We have reworked the existing ActivCanarias portal, replacing the WordPress platform with our own engine, which allowed us to create a modern solution for tourists. The project included:
Development of a modern visual identification
Integration with the Spanish payment system RedSys
Creation of an advanced portal with a booking function and a calendar that makes it easy to plan dates for trips and attractions
Optimization of the portal for SEO, thanks to which it appears on the first pages in Google for phrases related to tourism in Tenerife
The portal offers tourists comfortable solutions, making it easier to plan and book attractions in the Canary Islands.
Real Estate Broker Portal
For the Szczecin-based company Makler Nieruchomości , one of the first licensed real estate agencies in Poland, we carried out a comprehensive refresh of the old-style website .
As part of the project:
We have created a modern, responsive website that meets the needs of both the commercial and residential real estate markets.
We have performed full SEO optimization to increase the company's visibility in search engines and attract more potential customers.
Thanks to our support, Makler Nieruchomości gained a modern online platform that significantly improved their image and efficiency in customer service.
Canary Islands Real Estate Portal
For a real estate portal operating for over 25 years in the Canary Islands and Spain, we have completed a modern project that included:
Creation of an intuitive and responsive internet portal , tailored to the needs of individual clients and investors.
Full SEO optimization , which increased the portal's visibility in search engines and attracted customers from all over the world.
Development of an attractive graphic design and coherent visual identification that emphasize the prestige and professionalism of the company.
Implementation of an intuitive CRM system that facilitates the management of customer contacts and offers.
Thanks to our solutions, the portal has gained a modern look, intuitive operation and increased visibility, providing comprehensive support and advice for investors in the real estate market in Spain and the Canary Islands.
Job advertisement portal Work VisitSzczecin
A definitely interesting project we worked on was the cooperation with the ICT Pomerania West Cluster and the Szczecin Metropolitan Area Development Agency as part of the campaign "There is work, there is climate". The portal supports local companies in recruiting employees, including from Belarus and Ukraine.
As part of the job advertisement portal, we completed:
Development of a modern visual identification
Creating an intuitive job posting system
Implementation of the function of sending applications by potential employees
Optimization for easy contact between companies and candidates
This project contributes to the development of local businesses and supports the labour market in the region.
The price of creating an internet portal is set individually and starts at PLN 10,000. Only after learning about the client's needs and analyzing the first brief can we prepare a preliminary project specification and estimate the costs, which we divide into stages.
We know from experience that some of the originally planned functionalities may change, which affects the scope of work of graphic designers and programmers and the time needed to implement new elements.
The time it takes to design a web portal depends on its complexity and functionality, but on average it is about 4 months. The process can take up to 8 months, depending on the scale of the project, the form of cooperation with the client and the timely delivery of materials. The workshop stage and the preparation of specifications and mockups can take 2-4 weeks, and further design and programming depends on the ongoing cooperation and changes introduced.
Yes, after the portal is launched, its further development and expansion is possible. We program the portal on our own GeneralAdmin engine, which does not rely on ready-made plugins, often difficult to upgrade. Our code is adapted to quick and easy changes in the project, based on years of our experience, which allows for flexibility and development of the portal in the future.
After launching the internet portal, we offer technical support, which includes help in solving any problems, system updates and training in using the website. The client receives a guarantee of the correct operation of the code for 2 years, and in case of problems, we implement changes expressly. We have a well-coordinated team of specialists and a well-organized service structure, which ensures the efficient operation of the portal. Additionally, we conduct comprehensive 360 marketing, which includes activities such as SEO, Google Ads campaigns and remarketing. We also cooperate with external marketing agencies, which the client can choose themselves, ensuring full flexibility in terms of online promotion.
We use modern technologies to implement internet portals, which ensure stability and flexibility. We base the whole thing on our proven proprietary GeneralAdmin system, which currently supports all the portals we have made. This system is characterized by reliability, stability and a high level of security - our code has never been broken or the portal has ever been infected.
We use, among others:
HTML5 , CSS3 , JavaScript (including React and Vue.js ) - for creating modern interfaces.
PHP 8.1 - for server logic and database integration.
MySQL or PostgreSQL - for database management.
Thanks to these technologies and our proprietary system, we deliver efficient, secure and flexible web portals.
The first and most important step is to develop a business model for your project. Think about how the portal will generate value and what goals you want to achieve. Only after defining the business model should you proceed to the next steps:
Define the target group and necessary functionalities of the portal.
Prepare an initial brief – a description of your needs and vision.
Workshops – together we work out the details and specifications of the project.
Mockups – we create the structure of the portal.
Programming – we implement a project that will be ready for further development.
Our team will help you at every step, from concept to implementation and deployment. Thanks to proven technologies and our proprietary GeneralAdmin system, the entire process is flexible and the portal can be easily developed as your needs grow.
We encourage you to contact us! We will be happy to arrange a strategic online conversation or a meeting in our office in Technopark Pomerania. Together we will create a portal that will meet all your expectations and will be ready for development in the future.