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Online store positioning (SEO) is a process that aims to improve its visibility in Google search results for key phrases related to the products or categories offered.
Why is it worth positioning an online store?
Thanks to SEO, your store appears higher in Google search results, which means more potential customers come to your website, increasing organic traffic.
A higher number of store visitors translates into a higher chance of conversion, which means more orders and higher revenue without having to spend big on advertising budgets.
Positioning based on keyword analysis allows you to tailor your offer and content to what users are actually looking for, which increases the relevance and attractiveness of your store for recipients.
Sites that appear at the top of search engines are perceived as more professional and trustworthy, which translates into higher customer engagement and loyalty.
SEO allows you to stand out from the competition, especially in crowded industries, through improved visibility and optimized content.
Unlike paid advertising campaigns, SEO brings lasting results. Once achieved, a high position can generate traffic for a long time without the need for constant financial outlays, which gives a better return on investment.
Our success in the real estate industry
The above chart shows the effects of positioning for the atrium-nieruchomosci.pl brand from November 2023 to September 2024. The real estate market, being one of the most difficult industries, required an advanced SEO strategy. We have currently managed to position 902 keywords in the top 10. The report was prepared using the Senuto tool.
Positioning results:
1
We check page load speed, meta tags, headers, URL correctness and store display on different devices. We use tools such as Ahrefs, Semrush and Google Search Console to identify possible technical issues and optimize the page for SEO.
2
Choosing the right keywords is a key element of SEO strategy. We use tools like Ahrefs, Semrush and Senuto to find high-potential search phrases that best match your store's offering. We also conduct competitor analysis to understand what keywords they are positioning for, which allows us to better tailor our strategy and gain an advantage in search results.
3
At this stage, we focus on optimizing the content and structure of the page. We eliminate technical errors, improve metatags, headings, and adjust content in accordance with Google's best practices. All elements of the page are prepared in such a way that they meet the requirements of search engines and are as user-friendly as possible.
4
At this stage, we focus on acquiring valuable external links that strengthen the store's authority. We regularly monitor the results, and every month we prepare a detailed report informing about our activities and progress. Additionally, we expand the content on the site to provide users with valuable information, which helps in further optimization and improving the store's position in search engines.
We are not a large corporation that positions hundreds of companies in a mass production manner. We work individually with selected entities, which allows for a better understanding of the client's needs and adapting the SEO strategy to their specific requirements.
We can boast of many successes in positioning online stores in the most difficult industries, which guarantees effective actions tailored to the specifics of the market.
Every month we provide detailed reports on visit statistics, visibility growth and work performed, which ensures full control over the progress of activities and transparency in the positioning process.
The first effects of positioning may be visible after a month , but these will not be changes that directly translate into sales. Full, stable results may require up to 2 years of work . This time depends on the competitiveness of the industry, the technical condition of the site, the number of optimized keywords and the budget allocated for SEO activities. The larger the budget, the faster you can expect more significant results. However, it is important to continue the activities in order to maintain the positions gained in the search results.
The price of positioning an online store depends on several factors. It is influenced by the competitiveness of the industry, the seniority of the domain, the technical condition of the store, the number of products and the structure of the page. Additionally, the process of building external links and the client's budget are of great importance, which affects the pace and scale of the implementation of activities. All these elements mean that the positioning offer is usually individually tailored to the needs of a given store.
It is not always possible to effectively position every online store , especially if the store engine has limitations and is outdated. In such cases, it may be necessary to change the platform to a more modern one. We have experience working on engines such as Shopgold, Prestashop, Shopify, IAI Shop, Sote and Woocommerce , which allows us to adjust the optimization to the specifics of different systems.
To start positioning your online store, contact us and send us your store address for a free initial audit. Then we will arrange a strategic conversation, during which we will estimate the costs and check if they fit your budget. We operate transparently and always try to advise the client on the best solution. Sometimes we refuse to cooperate if we see that the SEO strategy will not be effective with the available financial resources. For some industries, social media marketing works better, and for others - SEO.
Price should not be the only criterion for selection. Too cheap services often lead to low quality activities that can do more harm than good – from inefficiency to the risk of penalties from search engines for using unethical practices. It is worth choosing a trusted SEO agency that, in addition to honesty and transparency of activities, ensures:
