Social Media Marketing is a very popular form of internet marketing that uses social media as an advertising tool. Data collected by Are Social shows that the average Pole spends an average of two hours a day on social media activity.
Studies show that our presence in them is a very important part of the marketing strategies of an increasing number of companies. These are tools available to everyone and allow us to reach the desired target group. Theoretically, we can conduct such communication independently, but for our actions to be efficient and effective, we need a lot of knowledge and familiarity with the tools.
For many corporations, Facebook or Twitter are the main communication channels and it is around them that they begin to create their own marketing strategy. Social media have changed the global approach to marketing and building a corporate brand, including a personal one – no one has any doubts about that. Companies that have the right budget can afford to hire a professional agency. The situation is worse for less affluent companies, where without the possibility of using the help of specialists, they make many mistakes at the very beginning of their appearance in Social Media.
The question we should ask ourselves at the very beginning is - is our presence in Social Media justified in any way? If we intend to run our profile ourselves - how do we intend to present ourselves? It is necessary to develop a strategy, because posting random links from time to time will be perceived as unwanted spam . Then our profile, instead of gaining, will start losing fans. The form of communication depends on the service in which we intend to conduct it, because Facebook , Twitter or Instagram differ significantly from each other. Let's start by determining which of the services contains our desired target group. We can safely consider such action as one of the main elements of our concept. Another question arises - what do we want to achieve with our presence in Social Media? Sharing links to subsequent products is not a good way when we use a call to action and it will certainly not increase the number of visits to our websites . Social Media is primarily communication or building activity. When presenting your articles, let's focus on an unconventional description, publish characteristics, an interesting description of the application and even a story of the matchmaking. This will allow us to momentarily grab the customer's attention. Although we don't signal it, this is where the sale begins.
The most important thing is the idea for interesting content and analysis of the effects
Google Analytics
If we already know how to communicate with our supporters and what we want to gain from it, we should analyze how we can measure the effectiveness of our efforts. Unfortunately, even a large number of comments on Facebook does not necessarily translate into actual sales or the number of visits to our website. It also does not ensure that our brand is perceived favorably. A well-configured Google Analytics will allow us to measure the number of redirects to our website, so it is worth considering such a solution.
Customer Note
The most important thing to remember is to give the client the right value, one that has some meaning. The client must see a reason to want to like and comment on our profile, if they do not find such a justification, they certainly will not do it. To make it easier for you to act in Social Media, we decided to write a few tips and although we realize that this topic is much broader and we have not exhausted it completely. However, we hope that it will make it much easier to act online and will allow us to answer a few quite significant questions. It is good to have at least an outline of the challenge that we set for ourselves.
Social Media presence is no longer just fashion but also a necessity. Today it is an essential element of marketing activities where you can and should promote your company. Facebook , Instagram , Twitter , Google+ , Youtube and many others are platforms in social media where having an account is an essential component of popularizing our company. Unfortunately, having an account is not enough, you should also run a fanpage.
Statistics of one of our fanpages
A page on a social networking site about a given person or company is a Fanpage. Here we have the opportunity to contact supporters, friends as well as current and potential customers. This is a two-way communication that gives us a unique opportunity to learn about the expectations and needs of our customers and their opinions about our company. In order to build the image of the company together with your contractors and reach new recipients, do not forget to exist. Social media is not only a place where you are close to your fans. It is also a tool with which you can show all your advantages and enjoy growing statistics. Additional advertising of a fanpage on Facebook will reach a precisely defined group of recipients.
"Cover" of our Fanpage
Running a fanpage can be simply defined as active communication using our social media profile. Our activities should have a very well thought-out strategy and should necessarily be conducted regularly. Why is it so important? Because - 74% of customers have a positive attitude towards the brand by commenting, liking or sharing an event, 72% of users feel more connected to the brand when they interact with it, 72% of users feel more connected to the brand when they interact with it. Such results explain a lot. Our interactive agency offers relief for our clients and full support, advice and regular running of the fanpage on each of the selected social media portals. Regardless of whether it is Facebook, Twitter, Instagram or Google+, our team of specialists prepares a campaign schedule tailored to our clients' strategy. We will not allow the texts we publish to be simply boring!
We guarantee an interesting, unusual graphic page - from profile photos through photos to posts that will draw attention and catch the eye. Advertisements in social media - why not? We also enable clients to actively advertise products (e.g. through Facebook Ads), because a fanpage is not only about texts and visualization.
The most dynamically developing branch of marketing, which reaches our recipient immediately and can also be dedicated to a specific group or to all recipients, is precisely Social media. Communication channels that are rapidly breaking up whether we want it or not. You cannot be absent from them.
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